What Sherpas Can Teach Fundraisers

Sherpa means “a member of a people noted for providing assistance to mountaineers … [and who] have achieved world renown as expert guides.” Hmmn. I really like that! Here is what sherpas can teach fundraisers: Think of your donors as mountaineers. Think of yourself as an expert guide. The best guides create not only positive experiences but aslo brilliantly shareable ones. The best fundraisers are engagement experts. The best organizations have teams of "engagement sherpas." Everyone contributes to a positive donor experience.