Your Meal On Their Plate: WeFeedback Harnesses Social Networks To Feed Hungry Children
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An innovative new social-media engagement platform launched by the United Nations World Food Programme is using the power of social media to raise the funds needed to feed tens of thousands of hungry children around the world.
WeFeedback engages supporters through an online “Feedback Calculator” that helps them work out how many children they could feed if they donated the cost of a favorite food item. Through social networks, followers of WeFeedback can track how many children their communities feed and what popular food items are being donated throughout the world.