Try 'Friendraising' to Create Donor Relationships That Last

Think of your dearest friends. The people who are closer to you than family. Did that bond endure despite silence, inattentiveness and a lack of interest in their lives?

Of course it didn’t! You invested countless time and energy in those relationships.

It is difficult to comprehend that fundraising and "friendraising" as practices often exist in a vacuum from one another. For an organization to be truly donor-centric–a key way to retain donors–they must focus on building long-term relationships.

After all, friends stay loyal, while casual acquaintances can come and go.

So why don’t fundraisers flex their friendship-creation skills more?