Top 10 Trends: How Major Donors Are Changing and What to Do About It

Major donors have changed a lot in what they want and expect from nonprofits. Ten years ago, you could raise good money with a “spray and pray” appeal that was boring and generic. Now we have to work harder and smarter. The good news is that we can rely on plenty of research about major donors. What are they are thinking about their philanthropy and nonprofits? I’ve culled through the research — and here are my top 10 major-donor trends for 2013, along with a strategy to ride each trend productively.