Tips For an Effective Fundraising Appeal

Arguably, your fundraising appeal is one of the most important parts of your nonprofit crowdfunding campaign. It’s the heart of your cause. The meat and potatoes of your mission. The crucial part where you tell supporters what your goal is and why they should care.

You know your crowdfunding campaign inside and out. But, you can’t fall into the trap of thinking that your audience knows everything about it too. An effective campaign summary is key for informing supporters, as well as leading them to feel connected to your cause.