This Overlooked Detail Is Undermining Your Nonprofit’s Emails

When auditing email communications, there is a lot to consider: the timing of the send, the subject line, the style and branding of the email, and, of course, the content of the email itself.

But there’s one small detail that is often overlooked.

What is it?

The sender’s email address.

Why does the sender’s email address matter?

Every email has to come from somewhere, and in the case of a mass or automated email, the sender’s address can be specified.

The sender’s email address is one of the primary elements of an email’s content, second only to the subject line.