There’s Something Important You Need to Do Before You Can Raise More Money

Do you want to acquire more new donors? Do you want to retain more existing donors? Do you want to upgrade the support from more of your donors? Do you want to get more planned gift commitments?

To achieve any of those goals, there’s something essential you must first do. You need to build trust. Trust is the cornerstone of all fundraising success.

Consider what noted philanthropy researchers Dr. Adrian Sargeant and Dr. Jen Shang have written on the subject.