The Resource Challenges of Donor-Centricity

Getting to an organization that knows its donors and customizes communications accordingly is not easy. We often lack one centralized database that acts as the truth. We don’t think we have time to make donor calls to thank people when revenue isn’t attached. Our budgets are so small that we transcend lean and mean and now are emaciated and ticked off.

But we must start somewhere. Why? Remember the old joke about the bear and the sneakers?

For a refresher, two guys are at their campsite when an angry bear comes charging in.