The New Paradigm: From 'Fundraising' to 'Philanthropy'

There’s a new way of thinking coming along that is shaping the future of fundraising. It’s a move away from the narrow idea of simple “fundraising” that focuses on “money.” It’s a move toward a much broader, more holistic notion of “philanthropy.”

It’s a special land. It’s where fundraising is valued and considered an important part of an organization’s mission. It’s where donors are engaged and honored as true partners in the organization’s work. It’s really all about philanthropy.