The Elusive Search for 'Big Donors'

So many nonprofit leaders come to me searching for “big donors.” They seem to think that there’s a pool of donors pining around at some cocktail party, wondering where they can give all the wealth they’ve amassed!

When I ask them why they want “big donors,” they tell me they want: funding, financial stability, less stress and the ability to focus on their mission.

The ugly truth is the best place to find more big donors is by asking your current big donors.