THANKS(for)GIVING: 8 Mistakes Nonprofits Make When Thanking Donors

Thanking donors is the one thing most nonprofits do not spend enough time thinking about. After you’ve sent out your appeal is too late to start thinking about what your thank-you letter or e-mail will say. Or who will sign it. Or whether someone who donates online will also receive an actual letter. Or thank-you call. Or who will make the call. Everything must be well-thought-out in advance. You must be ready to go, with different templates and strategies for different target audiences, well before you’ve asked for your first donation.