Thanks for Asking

Our commercial counterparts have largely embraced the concept of asking customers about their experience: Rent a car, fly on a plane, go to your bank, and you are likely to get a feedback survey. But what about the nonprofit space? Many of us appreciate how insight into our constituents’ interests and behaviors improves our ability to engage and build relationships that deliver superior results to our fundraising and related activities. But how well and how often do we simply ask our constituents how we are doing, or what we could be doing better?