Survey Sheds Light on Planned-Giving Approaches, Reveals Donors in Unlikely Places

According to The Stelter Co.’s latest national study on planned giving, 97 percent of those polled expressed no interest in joining a recognition group. This finding — among a number of revelations found in the survey — underscores an underlying shift in the preferences and demographics of future planned givers.

Another surprising finding included in the 2012 Stelter Donor Insight Report: A lucrative segment of planned-giving prospects is likely not on your radar.