Stanford University has shut down its annual fund telephone fundraising program. You can visit the university’s official web page announcing the decision by clicking here.
It’s all over the blog-a-sphere. It’s made headlines in publications for the nonprofit sector. For example, here’s a headline from The Chronicle of Philanthropy: "Stanford Hangs Up on Telemarketing—Will Others Follow?”
I’ll leave it to others to speculate about whether other charities will follow Stanford’s lead. I’ll also leave it to others to consider whether or not Stanford made a wise or foolish move. Instead, I’ll focus on whether or not you should also discontinue your organization’s telephone fundraising effort.
Simply put, you should probably keep your own telephone fundraising program. Here are just five of my random thoughts that lead me to that conclusion.