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We often measure our own success and that of other organizations by their fundraising income. Who raises the most? Which organization has the fasted-growing income? Nevertheless, the driving force behind a successful fundraising program is not so much the technique applied, but the fundraiser who puts this into practice. The talent of this fundraiser is thus of immeasurable value for the return of your program. The question is therefore: To what extent do you make the development of this talent the main focus within your organization?
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