Outcome Management Matters: A Simple Guideline to Effectively Reporting on Fundraising Campaigns
Everywhere you turn, you’re hearing data, big data, data science, artificial intelligence… and the list goes on. We’re in a point in time where data is everything. Especially if you’re running some kind of business or nonprofit—we need data! The evolution of data has given us everything we need stored in a cloud, but the biggest, most important question is…
“What do we do with all of this data?”
When your nonprofit organization employs a data and case management software, it will hold the capability to collect data from all fundraising campaigns and initiatives; measure how successful those efforts have been; create, customize and share reports; and track that data over time. So, you can see how beneficial data is to a nonprofit’s sustainability… in the long-term!
Especially if you’re looking to apply for a grant in the near future, investing in data and case management software will give you all the information you need to add onto your application—and data holds all the information that funders are looking for. The data collected from all of your nonprofit’s efforts and initiatives explicitly shows the funder all the amazing work that your nonprofit does—with all the numbers and background information to prove it.
Now that you have a better understanding of how data can help your nonprofit, I’ll share a simple guideline to how to effectively build an outcome report for a fundraising campaign.
