Nonprofits, Donors Must Be Clear on Fund Type, Use

Donors may increasingly understand the case for support of endowments, but it's incumbent upon nonprofits to clearly communicate how such funds will be used and the type of endowment(s) donors are giving to, said Gregory Schupra, vice president and group manager of Comerica Charitable Services Group.

Organizations "need to create this menu of endowment opportunities that will define for a donor the organization's long-term need for endowment support."