Why You Need to Stop Looking for 'Rich People'

I hear this all the time. “Where do we find rich people to give to us?”

Ugh. No. No. No. No. If you’re looking for rich people, that tells me you care more about the money than the donor, and, my friend, that is backward!

If you want to be wildly successful at fundraising and fully fund your budget, you need to value your donors as partners. It’s like this: The goose is more valuable than the golden eggs she lays. Get it?

Your nonprofit donors are valuable for the donations they make now and all the future ones they’ll make, too.