Most People Won't Actually Read Your Landing Page — How to Get Your Message Across Anyway

The unfortunate bottom line is no one will read your great offer on your stunning landing page if it isn’t relevant. And, it can’t convert if people don’t read it. That’s why you need to write your landing page with all three types of viewers in mind — readers, scanners and bottom feeders.

You can optimize your landing page to appeal to each type of reader by looking at the behavioral psychology of different viewers and how they consume information on the Web.