Monthly Donors: Small Is Beautiful! (Monthly Giving Myths Debunked)
Monthly giving is probably the one fundraising program surrounded by the highest number of myths. All of these myths are used as reasons not to start … Well, if the many recent discussions about retention are any indication, you have every reason to run, not walk, to get started with monthly giving. Simply because the impact on retention is huge!
Did you know that those nonprofits that started years ago are now seeing between 90 percent and 98 percenty of their monthly donors still with them?