A group of 20-somethings flew from Vancouver, British Columbia to El Salvador earlier this month to build new homes for agricultural families displaced by flooding. Their materials included wood, fiber cement and, most importantly, Snapchat.
The Millennials used the popular video-messaging app to record heartfelt donation requests, and then fanned them out to their social networks. In short order, each had crowdfunded the $3,000 required per home for the 20 families.
The innovative fundraising method that leverages several technologies was developed by a Vancouver technology startup called Change Heroes.