Lucasfilm Launches New 'Star Wars' Charity Fundraising Effort

After raising more than $10 million for charity in the run-up to the release of "Star Wars: The Force Awakens" last year, Lucasfilm has relaunched the "Star Wars: Force for Change" fundraising campaign for a four-week push that will see the studio matching fan donations—and making fun of Mark Hamill's role in the film.

Launched April 5, the Force for Change campaign will run four weekly challenges benefiting the U.S. Fund for UNICEF in support of UNICEF Kid Power, American Red Cross, Boys & Girls Clubs of America and the Make-A-Wish Foundation, with Lucasfilm matching all funds raised up to $1 million.