Listening to and Engaging Thousands of Donors

Tara Morgan, chief relationship officer at the George Pocock Rowing Foundation, found herself needing to personally connect with thousands of donors while working for the Seattle International Film Festival. And she needed to do it in a span of 25 days.

As you’ll see in the video, there was no way she would be able to personally touch every donor, so she had to bring in help. You’ll learn how she created a small army of ambassadors to help her.