J.C. Penney Launches New Charitable Giving Program

Retailer J.C. Penney has launched jcp cares, a new charitable giving program. Through jcp cares, J.C. Penney will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the company's featured charity partner. It kiccked off July 1 with jcpenney's support of the USO. Along with round-up donations raised by customers throughout the month of July, jcpenney will be making a $1 million donation to the USO.