How Truly Great Fundraising Can Flourish

Over the past year, researchers Adrian Sargeant and Jen Shang have sought to answer the question, how can truly great fundraising flourish? One answer was that organizations with incredible growth in fundraising have achieved that with the right people. Successful organizations have strong fundraising managers who achieve desired change through a combination of will and personal humility. They “devote considerable attention to what they regard as the critical building blocks of success, namely building an exceptional team, structure(s) and culture.”