How to Translate Your Program Into a Compelling Video

Let’s be honest. Videos about programs end up putting people to sleep instead of making them feel something. I’ve learned that compelling, money-raising videos are about people, not programs. So here’s how I turn a program into an emotional story: 1. Find a protagonist. 2. Lead with a story. 3. Leave the board members out. 4. Ask questions that lead to storytelling. 5. Include shareable stories.