The media landscape is evolving. The way consumers absorb news is much different today than it was even five years ago. We’re now living in an era of instant information; the days of the daily news cycle are fading, if not already behind us.
Just look at the people in any public space—chances are that most of them are staring at their phones. News has become fluid, live and personalized. Media consumers are faced with unlimited options, and competition for their attention is fierce. Nonprofits with limited advertising budgets and manpower might find the online world overwhelming and intimidating.