How to Get User-Generated Content From Supporters: Ease Them Into It

Nonprofits have great stories to tell, but how can you stand out in a crowded field of generic content marketing? By tapping in to that wellspring of stories each one of your supporters and beneficiaries have. But it’s easier said than done. You have to be well-organized about how you generate and use content directly from your beneficiaries and supporters.

You’ve got to ease them into it with a supporting structure and purpose.