How to Convince Your Boss to Let You Write Like a Human

Confession time. I like sentence fragments. And starting sentences with a conjunction. My high school English teacher would probably be appalled. Writing for fundraising isn’t like writing a five-paragraph essay, though. When you’re communicating with donors, it’s important to sound like a human, rather than a robot who swallowed a thesaurus.

This goal — of writing in a “voice” that connects with your donors — can be tricky to achieve. A lot nonprofit leaders seem to channel their inner English teacher when it comes to their organizations' communications.