How to Cause Your Donors to Feel Like Superheroes

If your donors are leaving because of something they are not hearing, feeling or reading … the good news is we can do something about it. So I ask you: Does your communication cause the people who give you their time, talent, “stuff” or money to feel totally awesome about giving? Or do they receive “ho hum” thank-you letters, occasional mentions in an annual report listing and are continually invited to give more? What to do to cause people to feel like a superhero? It’s simple. Communicate with passion. Talk to them, not at them.