Fundraising Hell, Level 9: The Treacherous
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We've finally reached the deepest pit of Fundraising Hell. A place so vile, degraded, and horrific that all the levels above seem pleasant by comparison. These guys in Level 9 — they weren't about raising funds. They broke the very idea of fundraising. In fact, some of them were very good fundraisers. They didn't commit any of the sins of the higher levels. They knew exactly how to motivate donors to give. Except for the most important part of all: The money didn't do what they told donors it would do.