Follow-Up Is Key to Year-End Fundraising Strategy

I imagine many of you have sent out your year-end appeals within the last few weeks. Are the donations pouring in yet? No? Don’t worry, it’s not time to hit the panic button. Instead, make sure that follow-up is a key part of your year-end strategy.

Even though the end of the year is when most nonprofits see the highest level of giving, it’s also a busy time for your donors.

Once is not enough and you need to follow up with friendly reminders.