Facebook Updates Could Give Nonprofits Better Visibility

Facebook is making big changes in how it organizes and displays information about people who create profiles on the site. And nonprofits stand to benefit from the new format.

Facebook this week said it will soon roll out a different format that will rely heavily on algorithms to decide what gets the most attention on a profile page. The change will also provide smoother integration with applications like Causes, a fundraising tool many charities use.

This is expected to help nonprofits stand out more.