Engaged Philanthropy: Giving Time and Talent, Along With Cash

Winston Wallin's college scholarship program isn't just about writing checks -- although he has poured about $20 million into it. Wallin has personally met the students, recruited business supporters, and set up a system to track students' grades and overall performance going back more than a decade.

This brand of hands-on philanthropy is creating a buzz in the world of giving. Dubbed "engaged philanthropy,'' it calls upon donors to give their time and talent to organizations, and to stick with them longer than a funding cycle.