Encouraging Word-of-Mouth Marketing for Your Nonprofit

As the marketing industry moves away from traditional advertising and toward permission-based marketing, word-of-mouth is another great asset for nonprofits that want to spread their messages and reach new donors.

There’s a good reason that so many businesses offer prizes or discounts when their customers refer friends: It is a very effective form of marketing. Many people are suspicious of traditional advertising, and some even ignore online ads altogether. Word-of-mouth marketing, however, is rooted in the trust people place in their friends and families.