Email Welcome Magic: Huge Opportunity, Here's How

Congratulations, you’ve got a new email subscriber who’s interested in your cause and impact. Now’s the time to introduce the individual to your nonprofit with an email welcome series. You get just one chance to make a first impression! Dumping a subscriber into your list with no explanation or recognition can be jarring or, worse, annoying. So don’t.

Instead, do it right with a three-part email welcome series. In fact, research shows that welcome emails are four times more likely to be opened and five times more likely to get click-throughs than other emails. Here’s how to create your own email welcome magic, drawn from Care2’s new Welcome Series Toolkit.