How to Effectively Communicate Your Impact

Quantifying impact is oftentimes an ongoing challenge for nonprofits, particularly when social impact can be difficult to put a number on. And while the process typically requires you to continually refine your metrics and adjust how you articulate your impact, at the end of the day, your constituents need to understand how you’ll transform their donations into real impact and how your past performance qualifies you to manage those investments effectively. We recommend adopting the following three best practices when creating messaging to showcase the change your organization is making.

Quantify the Need
You’re asking your constituents to help you make the world a better place—but what are you specifically changing and why is it important?