Don't Blame the Economy for Faltering Fundraising

A lot of nonprofits are blaming the economy for their fundraising pain. If you blame the economy for your woes, you may be ignoring other factors — things you may have control over. Here are some factors that are much more common and damaging to fundraising than the economic climate: budget cuts to donor acquisition, a self-centric brand that doesn't focus on donors, not talking to donors, no real fundraising offers and not taking online giving seriously.