Don't 'Be Yourself'—Be Your Donor

Every so often, I'll read a blog post titled something like, "9 Ways to Write Better Fundraising." I love pieces like that, because I'm fascinated by what people consider "short-list" critical elements for success. And, as often as not, I learn something from those lists.

The thing that dismays me is how often one of those ways to write better fundraising is something like, "Find your voice," or, "Be yourself." Because "Be yourself" is terrible advice for writing good fundraising.

Nobody gives a rip about your voice except maybe your mother and your creative writing mentor. And Mom is faking it.