Do People Want to Listen to You? And Are You Listening to Them?

If the way forward for fundraising is not how to get money out of me, the donor, but how to inspire me to tell the organization's story and engage my network, then we, as fundraisers, should really be after those "opt-ins."

And if someone is feeling so annoyed by charities contacting them that they want to opt out of all charity communications, how do you think they are feeling? And fundraisers are worried about whether they can communicate with donors to ask them to donate! What arrogance. We fundraisers need to recognize that it’s the donor's choice now.