Corporate Volunteer Efforts Have Big Intentions, but Few Companies Track Results
American companies have high hopes for their employees’ volunteer efforts, but few businesses do enough to shape and measure the impact of those efforts, a new study has found.
More than eight out of 10 companies believe that offering skilled volunteers can help nonprofit groups operate more effectively, serve more clients, and reach their long-term goals, the report said. But less than half of the businesses communicate with the organizations they serve about how best to meet those needs. And fewer than four out of 10 companies work with the groups to measure the volunteers’ impact.
The survey was commissioned by Deloitte, a consulting firm, and is based on online interviews with more than 300 executives in charge of volunteer programs at companies with at least 1,000 employees. The study focused on skilled volunteerism—when employees who have expertise in such areas as finance or marketing donate their time—a growing trend in corporate philanthropy].