Considering the Nonprofit Uses of Text Messaging

According to a Pew Research Center report from April 2015, 64 percent of American adults own a smartphone, and 46 percent believe they cannot live without them. But, are nonprofit organizations paying enough attention to these important statistics, and are they applying them to their brand outreach and fundraising?

One nonprofit in California recently started using text messaging to reach its followers. The Palermo Bible Family Church (PBFC) implemented the “PBFCconnect” texting program to remind parishioners about church services and special events, like its Father’s Day celebration.

PBFC’s representative Daniel Jacobsen explained.