Nonprofits are missing the boat on fundraising with businesses. Last time I checked, the average nonprofit raised just 5 percent of its revenues from businesses. Compare that number to the 72 percent nonprofits raise from individuals.
Nonprofits would be eager to target businesses more if they knew just how much potential they had—and why businesses just might be the untapped future of giving.
Let me explain.
Nonprofits have been looking in the wrong place. Up to this point, nonprofits have been fighting for the scraps from the company foundation—the tiniest slice of the philanthropic pie.
