Checklist: Is Your Online Giving Site Donor-Friendly?
We have to let the donor experience drive our giving sites, not our cumbersome internal processes that make things difficult. This process should be filled with joy and ease for the end user, not headaches and frustration. This is especially critical because your online donors make larger gifts than those that come in the mail. Need more proof of the power of online gifts? Check out the annual report from Blackbaud.
To get you thinking, here is a brief checklist of 5 items from the donor's perspective that make a real difference.