Charity Fundraising After Facebook's Data Breach: Risks, But Little Choice
The scandal engulfing Facebook has prompted privacy concerns among charities, but experts say the platform’s unrivalled reach means they have little choice but to continue relying on it to raise money.
Facebook was rocked this weekend by a whistleblower who said the data firm Cambridge Analytica improperly accessed information to build profiles of voters.
With the data storm prompting questions from authorities worldwide and sending the U.S. company’s stock plunging, experts said the fallout would make non-profits privately question the site’s safety for fundraising.
Facebook provides tools that allow charities to receive online donations.
Veteran fundraiser Laurence Pagnoni said the data abuse left him torn between using the social media site’s unrivaled reach—Facebook has two billion users—and the risk of jeopardizing his professional standards.