Cancer nonprofit rebrands itself

Marci Schankweiler’s cancer respite nonprofit has been rebranded. The new name — For Pete’s Sake Cancer Respite Foundation — is designed to pass the “elevator test.”

A desire to attract travel partners prompted the changes — which include a new logo and website — according to Schankweiler. She admitted to hearing a disconnect between the former name, Crossing the Finish Line, the old logo and the organization’s mission.