Being Beneficiary-Focused

A lot of people in our sector wax lyrical about being donor-focused/donor-centered/(insert some other supporter centric jargon). Don’t get me wrong. For many, or even a lot of you, your supporters are literally the lifeblood of your organization. They keep your doors open, the lights on, mouths fed. I get that.

But you don’t exist for your supporters. They (and you) are the conduit to making amazing things happen. For your beneficiaries.