Before They Were (Multichannel) Stars: Build a Multichannel Foundation

Human Rights Campaign’s marriage equality logo phenomenon, charity: water’s blockbuster September campaign, even Invisible Children’s possibly flawed but undoubtedly huge Stop Kony 2012 campaign … They’re the nonprofit world’s version of celebrities, the organizations who have managed to have a multichannel campaign go “viral.”

How can you build your own powerful foundation for multichannel fundraising success? Start by scanning this checklist for your core supporters, and taking some of the small but absolutely doable steps that can take you to the next level of multichannel stardom.

Ask yourself these eight questions. Does my audience …