Authentic Fundraising: The Clark Kent Approach

When I introduced the Authentic Fundraiser, I talked about the need for a less traditional sales approach. In this post, I’m going to dig a little deeper into how professional fundraising professionals should be.

People have been practicing acts of philanthropy to address social needs for thousands of years. It is only in the last 30 or so years that we have professionalized ourselves. Formal education programs for working in the charitable sector are still fairly new. Advanced degrees are brand new.

Those of us in our late 40s have most likely fallen into this career through our volunteer work. We are "accidental fundraisers."