Audio: How to Convert Year-End Online Visitors to Donors

In this episode of “What’s the Big Idea?” Richard Levy of Give2gether discusses the science of year-end giving and what organizations can do to increase donations.

Levy said nonprofits should streamline the transaction process by requiring less information on a donation form and show off the nonprofit’s mission to convert online visitors to donors. A combination of both tactics can triple conversion rates, he said.

Listen to the full podcast for examples of successes.